For most recent work examples visit LinkedIn profile.
PROFESSIONAL SUMMARY
Production leader responsible for successful Go To Market programs across hardware and software, most recently the first ever Meta Ray-Ban Display AI glasses. Sitting at the cross section of tech curiosity, operational efficiency and premium craft, thriving within emerging categories and adoption of AI tools. Expertise spans Global Mass Media Campaigns, Mixed Reality, and immersive experiences. Over 20+ year career, responsible for managing award-winning content, while fostering a healthy, compassionate team environment. Partnering with marketing leadership to establish and champion thriving internal production teams, and when needed, curate a roster of agency partners to scale with internal ambitions.
PROFESSIONAL EXPERIENCE
Executive Producer | META | Bay Area, CA | June 2018 - March 2026
Cross-functional production and program management leader working directly with product marketing and brand strategy to develop clear briefs, foster creative development and manage crisp execution.
WEARABLES, 2021-2025
Launched AI Glasses category and realized over-expected market share, starting with Ray-Ban Stories in 2021 and most recently launched first Display glasses named Meta Ray-Ban Display in 2025.
Established guidelines and practices for creative execution, as well as healthy working relationship with marketing team at Essilor Luxottica.
Oversaw team producing mass media campaign and library asset programs with agencies like Wieden + Kennedy, BBDO, Special Guest, and Alto.
METAVERSE, 2021-2022
Launched and supported programming campaign development for Horizon Worlds, Meta’s immersive entertainment platform with Trailer Park and Dark Burn Creative.
Identified in-product custom access for avatar capture to demonstrate actual experiences.
QUEST VR, 2018-2020
Joined young marketing team as sole producer, managing all product announcements and campaign content needs. Established ways of working between creative, PMM and leadership.
Researched and developed approaches to mixed reality and experiential production to represent immersive entertainment to a speculative audience.
Scaled Quest and VR Studio campaign production to agency partners AKQA SF, TBWA/Chiat NY and Venables Bell & Partners.
Executive Freelance Producer | APPLE | Cupertino, CA | April 2017 – May 2018
Produced two high-profile 360-degree video projects to support the launch of Final Cut Pro X’s VR stitching editing capabilities.
Executed video campaign work for major product lines including iPhone and HomePod.
Senior Freelance Producer | FACEBOOK | Menlo Park, CA | March 2016 – March 2017
Integrated with Facebook’s internal agency, "The Factory," to deliver diverse marketing assets.
Collaborated with engineering teams on Personalized Video projects and worked with Building 8 scientists on R&D projects utilizing Facebook360 cameras.
Led extensive video campaigns for Facebook Groups and various product teams.
Director of Production | HEAT | San Francisco, CA | February 2010 - January 2016
Joined as sole staff producer to establish production practice and grew department to span video, digital, development, print and in-house production.
Produced highest profile work while overseeing crisp integrated production and business affairs practices across team.
Worked directly with Electronic Arts Partnerships to maximize output for high-profile celebrity and athlete shoots.
Expanded internal offerings including development, videography, editorial, and motion design creating strong revenue streams across multiple accounts.
Planned multiple cultural initiatives at agency including Heat Sessions concert series and Holiday Film Festival.
Awarded 2015 Adweek Breakthrough Agency of the Year.
Clients included: EA, Bank of the West, Dolby, Hotwire, Weebly, Levi’s, Kendall Jackson Wines, Sunrun.
Broadcast Producer, April 2002 – February 2010
Account Management, July 1999 – March 2002 | GOODBY, SILVERSTEIN & PARTNERS | San Francisco, CA
Produced award-winning domestic and international campaigns for Hewlett-Packard, Sprint, Anheuser-Busch, eBay, Adobe, NBA, Elizabeth Arden, SF Connect.
EDUCATION
Ithaca College | Ithaca, NY
Bachelor of Arts in Psychology | Minor in Advertising & Public Relations Study Abroad: Ithaca College London Center
AFFILIATIONS
One Goal Advisory Board Member July 2025 - present
AICP Next Awards Jury President / Innovation April 2024